TikTok is introducing a fresh option that allows them to reduce the quantity of AI-created videos appearing in their streams. This step comes as the service announced that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This shift aligns with a surge in AI content, fueled by new AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, from digital art to educational videos, and we want to provide users the ability to increase or decrease of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Collectively, more than 100 mn pieces of content are uploaded to the app every day, making AI content a minor part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the volume of artificial media they watch by opening the topic control feature in the platform and choosing “AI-generated content”. Further subjects that can already be controlled under the tool encompass news, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies oblige users to tag convincing artificially created content, and it prohibits harmful AI impersonations of well-known individuals or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Additionally, the platform will from now on attach an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This action is aimed to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is also launching a $2m AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in educating coding and technology.
Content Safety Approach
The platform has supported its content review process, amid debate over plans to make redundant hundreds of review team members in the UK. The company is planning to cut hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most harmful content ahead of it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
